About me
Since 2004, I have directed, produced, and led campaigns across television, OTT, fiction, non-fiction, and brand films. With a strong foundation in content marketing strategy and audience insights, I create impactful stories that connect with audiences across Tier 2/3 markets, urban millennials, and Gen Z.
Today, I combine storytelling with Generative AI to create innovative, high-quality content. From AI-powered concept development, visual design, VFX, and virtual production to creative automation and prompt engineering, I leverage emerging technologies to deliver faster, smarter, and more engaging content experiences.
I believe great content is simple, memorable, and visually distinctive. Whether it's a ten-second teaser, a sizzle reel, a brand ident, or a full-scale campaign, my goal is always the same: create work that sparks conversations, leaves a lasting impression, and maximizes brand recall.
Marketing/ Strategy
I have managed network strategy building for growth, successfully relaunched Zee branding across continents, created multiple title sequences for OTT shows as well as created a user friendly, eyeball catching app interface. Also, I have created formats for content analysis to understand the audience content needs better.
What I Do
Director/ Producer
As a director and a producer I easily traverse a wide range from guerilla style shoots to technically advanced studio shoots. I believe in highly robust time and budget management to achieve the desired creative vision. My combined skills of corporate and production experience have given me a unique understanding of content across a highly diversified audience base. Now venturing into the green pastures of Virtual Production
Post-Production
A rich technical knowledge in post production pipeline with hands on experience in editing, graphics and vfx.
This technical knowledge base is an added advantage in achieving any vision across end to end execution. I have also done projects which have solely been created in post production without any shooting days. Technical advancement is key in producing striking visuals that communicate a stirring narrative.
